Recycled shoreline waste in H&M's new Conscious Exclusive collection

H&M Conscious Exclusive collections are getting edgier and edgier. For 2017, the new collection will include a pioneering sustainable material BIONIC® – recycled polyester made from plastic shoreline waste.

In addition to a full collection for women, the collection will for the first time include kids’ pieces, as well as a Conscious Exclusive fragrance made from organic oils. The collection will be available in around 160 stores worldwide, and online, from 20th April 2017.

Supermodel and philanthropist Natalia Vodianova is starring in this year’s Conscious Exclusive in her first ever campaign for H&M. The same dress is also worn by Rooney Mara during the Oscars 2017 after-party!

#sustainability #hm


  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey Instagram Icon